Articles
The $150K Problem Hidden in Your UA Analytics
Most mobile game studios run six-figure UA budgets without anyone whose job is to read the data correctly. Here's what that gap costs: delayed scaling decisions, whale distortions, and budget spent on campaigns that looked better than they were.
Cohort Analysis for Mobile Games: Complete UA Playbook (2026)
D7, D14, D30 ROAS explained, whale detection, revenue alignment across MMP and stores, and a step-by-step workflow for turning cohort data into scale/pause decisions. Everything a UA manager needs in one guide.
ROAS Cohort Analysis: Why the Number Your MMP Shows Is Almost Always Wrong
Raw D7 ROAS from AppsFlyer or Adjust overstates campaign performance by 40-100% in most mobile games. Here's how to calculate clean ROAS with whale detection, store alignment, and genre benchmarks for hypercasual, mid-core, RPG, and casino.